Existing full-price customers become discount customers in store
New Karma customers buy your waste with full-price up-sell in store
Your existing customers remain full-price customers.
New value per year: €870.000
Once a purchase has been made, the Karma user will pick it up in store, creating additional foot traffic. While in store, 65% of Karma users go on to buy further items at an average value of €20. Estimated up-sell value: €150,000 / year Cost: Free
Be sustain-unbeliavable and make people aware of your effort. The average store saves 80-90% of their waste instead of having it go to waste.
Every time you upload food on Karma local users in your area are alerted, promoting your store to thousands of new customers. Reach thousands of Karma users every time you upload your surplus. The typical Karma customer: Women (age 35-55), the mother with family and career & Young professionals with a lot of work and social life. Estimated marketing value: €240,000 / year Cost: Free
Turn food waste into a sustainable and profitable revenue stream instead.
Trusted by some of the best brands
Built for Grocery Stores
Scan items to add them to Karma
Auto upload surplus every day
Dynamically set discount to maximise sell out
Karma is created to ease waste management for grocery stores, cut times, automate and cover all reporting needs. You can either use Karma manually, or allow Karma to automate the process for you.
Customers pickup in your store at deli counter or by the Karma fridge. You become a sustainable company.
New customers will find your store via Karma, and when picking up their saved food items, 65% buy additional items at a calue of €20 per person. The pick-up of items is decided by you: deli, at desk or by using the Karma fridge:
The Karma fridge for easier pickup --->
Predict your waste to reduce it
Stats and insights on your food waste
Monthly specified payouts and sale reports
We know your needs and we serve all of them automatically. What we also do, is making sure to give you the insights you need, so that you also can work with preventing waste. We have the data for that.
“We are now able to rescue a big amount of our food that else would have gone to waste.”- Kerstin LindvallHead of sustainability, ICA group
But we do get these FAQs
You can try Karma with no obligations. But in order to be dispalyed in the app and face hundred of thousands of users, you need to be an active food waste warrior.
There's no costs more than Karma taking a small fraction per transaction. Hence, you can only earn money when saving food from being wasted.
All earnings you get from saving your food with Karma, is paid out monthly to you, allong with a detailed report created to match your internal sales reporting.
We know who is buying your waste, exactly at what time and when they will enter your store. That is key information that you can use to understand your customers, or even predict exactly when a new stream of customers will enter your doors.
Do you have several stores? We'll make sure they all fall under the same account where you manage all locations at once. Just reach out and we'll sort it.
If you are using a system to track your waste today, we can integrate and allow you to use your existing system to push items to sale on Karma. That way you are not adding an additional service, but building on the one you already have.
The fridge has been developed in partnership with Electrolux. Its purpose is to save your company valuable time by allowing Karma customers to collect purchased items without assistance from staff. The fridge is smart, stylish and showcases a dedicated sustainability focus and active work against food waste.