Fiskexpressen reduces food waste and increases sales by 250,000 SEK through the Karma app

Challenge

Fiskexpressen, a local business in Ängelholm, focuses on offering fresh seafood with personalized service. With a large turnover of fresh produce, they faced the challenge of reducing their food waste while finding an effective way to increase sales. Like many in the industry, they felt that a lot of food was at risk of being thrown away even though it was still of high quality. Dealing with fresh produce places great demands on quickly selling the products, which is not always easy.

They realized that a solution was needed that could not only reduce waste, but also attract new customers to the store — customers who value sustainability and quality.

Solution

Fiskexpressen chose to cooperate with Karma after evaluating several options. Karma emerged as the best solution because of its easy-to-use app and its clever focus on reducing food waste without pushing the problem on to its users. Unlike other solutions, Karma allows Fiskexpressen to sell exactly the goods they have, in the right quantity and at the right price, where the customer knows what they are buying. This maximizes customer satisfaction and reduces food waste.

The collaboration has been successful thanks to clear guidelines for how Karma should be used in daily operations. Each day, a staff member is responsible for posting items in Karma, and they have also learned what time works best for posting items — usually the first thing they do in the morning. This ensures that the goods have time to be sold before they go to waste. In addition, Fiskexpressen has found that they can mix out products that are daily fresh but of which they have received too much, which further increases the quality of their offer.

Results

Through its cooperation with Karma, Fiskexpressen has achieved impressive results. Of everything they put out on Karma, they sell 94% and they now have over 3800 loyal users who regularly shop through the app. The cooperation has also enabled Fiskexpressen to significantly reduce its food waste, which not only benefits the environment but also provides a positive addition to their sales.

Fiskexpressen has seen a natural influx of customers who want to both make a good deal and contribute to the environment. Thanks to Karma's simple and user-friendly platform, they have been able to reach a conscious clientele that they might not otherwise have reached. Adding items to Karma has also become an obvious part of the store's daily opening and closing routines.

The cooperation between Fiskexpressen and Karma has yielded results such as:

• 94% of the goods they put out in Karma are sold on the same day
• They have gained over 3800 loyal customers through the app
• They have reduced their food waste significantly, with over 5000 items sold last year
• Sales have increased by more than SEK 250,000 in 2024

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