Liseberg Propels Amusement Park into the Future with Smart Ordering and Payment Systems

Challenge

Liseberg, one of the Nordic region's largest amusement parks, faced the challenge of streamlining ordering and payment processes at most of its restaurants. The park's primary goal was to enhance the guest experience and reduce waiting times.

Solution

To address this challenge, Liseberg implemented two of Karma's solutions: Order & Pay and Pay. These systems were tailored to meet each restaurant's unique workflow and needs. A smooth integration with Trivec's system further enhanced efficiency. This implementation allowed visitors to order and pay at their convenience, minimizing queue times and elevating the quality of the guest experience.

Result

By utilizing Karma and Trivec technologies, Liseberg successfully improved the guest experience and streamlined service at most of its restaurants. The park achieved significant benefits:

1. Reduced waiting times
2. Increased upselling opportunities
3. A more guest-friendly and profitable operation
4. Over 24,000 new followers actively engaging with the park's communications

This increase in followers has boosted customer loyalty and encouraged more frequent visits, creating a more vibrant and successful business model for the amusement park.

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