Great guest experience led to 30% increase in average spend

Challenge

Tugg, a hamburger chain with seven units in Sweden, faced the challenge of adapting to the rapid changes of the pandemic. With a reduced workforce and guests who wanted greater control over their ordering and payment, as well as the need to eliminate queuing, Tugg needed to find an innovative solution to continue offering its nicest burgers in a pleasant atmosphere.

Solution

Karma was introduced as the answer to Tugg's challenges. With a visually appealing menu, the ability for guests to scan a QR code at any time during the visit to complete their order, and a feature that allows the guest to split the bill themselves, Karma became the perfect solution to meet the new needs.

Results

Tugg Burgers has experienced a positive response from its guests. Many people mention how smooth and easy the ordering and payment process is with Karma, creating a “WOW” experience. Guests appreciate the freedom to control their order and payment, while receiving prompt service and personalized recommendations from the staff. In addition, Tugg has noticed an increase in sales of add-on products, thanks to Karma's smart upsell feature.