Turned a food waste problem into a win
By using Karma as an extra sales channel, Hemköp Malmö Plaza quickly grew its revenue and became a popular store in Malmö, while cutting carbon emissions by 1 tonne per month.
Problem
Hemköp Malmö Plaza wanted to reach new customers and grow revenue by selling items approaching their expiry date in an efficient way.
Solution
Hemköp Malmö Plaza started using Karma as an extra sales channel. Through Karma they could quickly and efficiently sell items close to their expiry date to a wider customer base. They started with a focus on ready meals and to-go items, but quickly expanded to fruit, bread and other groceries as the partnership proved successful.
Result
Implementing Karma has been a great success for Hemköp Malmö Plaza. Through the platform they immediately grew revenue and quickly became a popular store in Malmö. Their wide range made a positive impression on sales and resulted in a reduction of carbon emissions by 1 tonne per month.
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