ICA sells 86% of its items on Karma within minutes
Problem
ICA, like many other grocery stores, faced the challenge of handling items approaching their expiry date. They previously used in-store discounts to proactively sell these items. Unfortunately, this strategy had a negative effect on sales, as in-store discounts led customers to wait for reduced prices. This increased waste, since not all items sold in time.
Solution
To solve this, ICA started using Karma. Through Karma they could reach a wider customer base ready to buy the items quickly. The platform also gave them a way to market themselves without negatively affecting in-store pricing.
Result
Implementing Karma has been a great success for ICA. 86% of our items on Karma sell within minutes, which has drastically cut their waste. Karma has helped them reduce food waste, increase profitability and attract new customers.
“Before Karma we used in-store discounts to proactively sell items close to their expiry date. But this had a negative effect on sales overall. In-store discounts actually increase in-store waste.”
Run a restaurant or café?
Karma is the POS system that replaces five glued-together tools with one platform. Talk to us, or see what it can do.