Liseberg brought the amusement park into the future with smart ordering and payments
Liseberg used Karma to improve the guest experience and streamline service across the majority of the park's restaurants. Thanks to a smooth integration with the park's POS system, Liseberg collected over 25,000 followers, cut queue times and raised guest satisfaction.
Challenge
Liseberg, one of the largest amusement parks in the Nordics, faced the challenge of streamlining ordering and payment across the majority of the park's restaurants. The goal was to improve the guest experience and cut queue times.
Solution
To meet this challenge, Liseberg implemented two of Karma's solutions: Order & Pay and Pay, to match each restaurant's unique flow and needs. Thanks to a smooth integration with the park's POS system, the process became even more efficient. Visitors could order and pay whenever it suited them, which minimised queues and raised the quality of the guest experience.
Result
Using Karma, Liseberg has improved the guest experience and streamlined service across the majority of its restaurants. By cutting queue times and growing upselling, the park has become both more guest-friendly and more profitable. On top of that, the park has gained over 24,000 new followers who actively want to receive its communication, building loyalty and encouraging more visits.
“Being able to give guests the option to order and pay whenever it suits them, and to skip the queue, has resulted in an even better guest experience that fits well with our own vision. From the start, the Karma team has been knowledgeable, present and genuinely invested in making the partnership the best it can be.”
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