Panini Internazionale reaches new customers, grows sales and cuts food waste with Karma

Panini Internazionale is more than fast food: healthy, carefully prepared dishes made from scratch, with high-quality ingredients and no unnecessary additives. Sustainability is a natural part of Panini's business, and it has been strengthened further through the partnership with Karma.

"We realised that food waste is completely unnecessary when there is a smart way like Karma to sell yesterday's food."
- Channa Berggren, Store Manager & Head of Sales and Quality

Through the partnership with Karma, Panini has grown sales by nearly SEK 17 million, built a loyal customer base of over 28,000 users in the app, and saved an impressive 253 tonnes of CO₂.

Challenge

With a wide range of carefully prepared lunches and fresh dishes, Panini, like many other lunch restaurants, sees sales of specific products vary from day to day. High-quality dishes often risk being left over and going to waste. 

Bad for the environment - and the bottom line.

Solution

To cut waste while attracting new customers, Panini chose to work with Karma's SAVE solution. Through Karma they can sell exactly the items that are left over, in the right quantity and at the right price - and customers know exactly what they are getting. This approach maximises customer satisfaction and reduces food waste in a sustainable way. 

With clear routines, Karma has been integrated seamlessly into the business and is used today in all Panini stores.‍

Result

With Karma, Panini Internazionale has not only cut its food waste, but also attracted new customers who value sustainability and quality - many of whom have become regulars.

The results speak for themselves: of the items Panini lists through Karma, a full 76% sell, and the partnership has so far driven a sales increase of nearly SEK 17 million. On top of that, Panini has built a loyal customer base of more than 28,000 users in the app through Karma. And not least, saved an impressive 253 tonnes of CO₂.

• 76% of the items listed through Karma sell.
• ~SEK 17 million in added sales.
• More than 28,000 loyal customers through the Karma app.
• A full 253 tonnes of CO₂ saved.