A great guest experience led to a 30% higher average spend
When the pandemic hit, Tugg redefined the burger experience with Karma. Discover how this Swedish chain turned challenges into opportunities and created a WOW experience guests love.
Challenge
Tugg, a burger chain with seven locations in Sweden, faced the challenge of adapting to the rapid changes of the pandemic. With a smaller team, guests wanting more control over their ordering and payment, and the need to eliminate queues, Tugg needed an innovative solution to keep serving their honest burgers in a great atmosphere.
Solution
Karma was introduced as the answer to Tugg's challenges. With a visually appealing menu, the option for guests to scan a QR code at any point during their visit to add to their order, and a feature that lets guests split the bill themselves, Karma became the perfect fit for the new needs.
Result
Tugg Burgers has seen a very positive response from its guests. Many mention how smooth and simple ordering and paying is with Karma, creating a "WOW" experience. Guests appreciate the freedom to control their own ordering and payment, while still getting fast service and personal recommendations from the staff. On top of that, Tugg has seen an increase in add-on sales thanks to Karma's smart upselling feature.
“Through a safe and simple onboarding and clearly set goals, we quickly scaled Karma up across all seven of our locations. We have seen strong results, with the average spend up 30% at every location.”
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Karma is the POS system that replaces five glued-together tools with one platform. Talk to us, or see what it can do.