30,000 new customers in one year
By using Karma, Urban Deli has solved its food waste problem, attracted over 30,000 new customers a year and grown revenue by selling surplus food. The initiative strengthens their sustainability profile and creates positive effects for both customers and the environment.
Problem
Urban Deli faced the challenge of cutting food waste while growing revenue. Although their business idea was built on sustainability and on the synergies between their shops and restaurants, they needed one more solution to make that work more effective.
Solution
By implementing Karma, Urban Deli could strengthen its sustainability work further. Karma made it possible for Urban Deli to sell food that would otherwise have been thrown away, which not only cut food waste but also attracted many new customers to the business.
Result
Thanks to Karma, Urban Deli has attracted over 30,000 new customers a year. This has led to significantly higher revenue from selling food that would otherwise have gone to waste. In doing so, Urban Deli strengthens its sustainability profile and creates positive effects for both customers and the environment.
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